ECM Technologies (ECMT), a globally renowned provider of HVAC efficiency and energy conservation solutions, is pleased to announce the promotion of Sofia Lozoya to Vice President (VP) of Marketing and Creative.
In this expanded role, she will oversee the development, coordination, and execution of all marketing, advertising, and public relations initiatives, driving both digital and traditional strategies to meet client and company goals.
new responsibilities
She will also serve as a key Brand Manager, responsible for shaping the company’s brand identity
Sofia Lozoya’s appointment comes at a pivotal time for ECMT, as it continues to expand its footprint in the HVAC industry. With a data-driven approach, she will ensure marketing campaigns are strategically aligned, measurable, and results-focused, further strengthening ECMT’s market position.
She will also serve as a key Brand Manager, responsible for shaping and maintaining the company’s brand identity, ensuring it remains forward-thinking and synonymous with innovation in sustainable solutions.
Central to this identity is the company’s signature product, ThermaClear®, which dramatically improves HVAC system efficiency with a single treatment lasting the equipment's entire lifespan.
ThermaClear® - cost-effective technology
“Sofia’s vision and leadership have been instrumental in elevating ECM Technologies’ brand and positioning ThermaClear as the pioneering cost-effective technology in the HVAC sector for reducing energy consumption and emissions,” said David Fenton, Chief Revenue Officer of ECM Technologies.
He adds, “Her ability to seamlessly integrate creativity with strategic execution sets her apart, and we are excited to see her excel in this expanded role.”
Sofia Lozoya's education
Sofia Lozoya holds a Master’s degree in Global Management with a concentration in global business and marketing from Thunderbird School of Global Management.
Beyond her marketing role, she serves as an Advisor to ECMT’s Executive Committee, offering key insights on strategic initiatives and company growth.
