Midea, the world’s air treatment brand, has opened its first showroom in Brooklyn, marking its fourth showroom in New York City and the latest in Midea’s strategic expansion to propagate the education and adoption of heat pump technology among consumers and industry professionals across the United States.
grand opening event
The grand opening event was graced by notable attendees including Dina Rabiner, VP of Economic Development and Strategic Partnerships at the Brooklyn Chamber of Commerce, and Yeraida Medrano, ICF/Con Edison Senior Account Manager, who shared their insights on Midea’s role in advancing sustainable HVAC solutions.
The new showroom is operated by WOTEC HVAC Inc. and is located at 1150 Metropolitan Avenue.
educational experience
These showrooms serve as interactive environments where visitors can explore the practical applications
Midea’s showrooms go beyond traditional sales spaces by offering a unique educational experience tailored to both industry professionals and consumers. These showrooms serve as interactive environments where visitors can explore the practical applications of Midea’s advanced heat pump technologies.
Each location showcases a range of heat pump solutions, including Cold Climate Heat Pumps, Packaged Window Heat Pumps, EVOX ducted systems, multi-zone heat pumps, and domestic water heating systems, making it an ideal setting for gaining firsthand knowledge about heat pump innovations.
fostering technical expertise
The showrooms are also dedicated to fostering technical expertise within the HVAC industry by hosting weekly training sessions for contractors and installers as well as installation demos and product consultations.
The flagship Queens showroom is a designated site for Con Edison’s ongoing education programs that provide training courses on the standards for decommissioning old HVAC systems and the requirements for Con Edison incentives. Midea was also chosen to be the designated brand used for instruction at The Electrical and HVAC/R Training Center, the largest professional training school in New York.
comprehensive consultations
Kai-Ki Wong, formerly the assistant chief plan examiner at the New York City Department of Buildings, and a consultant working in the showrooms, emphasized the value these showrooms offer, “At our Queens showroom, we’ve brought together a team of experts to provide comprehensive consultations to both industry professionals and consumers."
"My role is to be the guide on HVAC system design and ensure that installations meet New York’s building codes. Midea’s showrooms are not only about showcasing products but also about empowering visitors with the knowledge and resources they need to make informed decisions about the most innovative heating and cooling solutions available.”
nine showrooms
By October, Midea plans to have opened nine showrooms across New York and Chicago.
Contractors and companies interested in becoming a Midea heat pump distributor, or consumers interested in upgrading to innovative Midea heating and cooling solutions, should call 1-888-MIDEA NA (1-888-643-3262).
