Global appliance company Electrolux Group, under its premium brand AEG is showcasing, for the first time, its most resource-efficient models at IFA 2023: the AEG EcoLine.
AEG EcoLine
AEG EcoLine is a dedicated selection, presented in-store and online, of the company’s most resource-efficient appliances covering all major product categories and aimed at helping consumers reduce climate impact while providing high-quality performance.
The sustainable selection of appliances from the current AEG and Electrolux portfolio as well as the new AEG SaphirMatt induction hob with scratch-resistant glass will be revealed at IFA 2023 in Berlin from 1st to 5th September 2023.
efficiency
All models within AEG EcoLine have been designed to be used effortlessly, at their top efficiency
According to Electrolux Group’s science-based approach and Life Cycle Assessments (LCAs), approximately 85% of the global climate impact of an appliance, during its lifespan, is generated when it is in use.
Therefore, to help reduce climate impact while providing high-quality performance, all models within AEG EcoLine have been designed to be used effortlessly, at their top efficiency, every day while meeting the brand’s strongest energy label ratings.
sustainable choices
“Technological innovation is at the heart of every model within AEG EcoLine with functions designed to make the life of consumers more enjoyable while making it easy to make more sustainable choices,” says Chris Braam, CEO of Europe Electrolux Group.
"Resource efficiency and performance without compromise is what consumers want and it’s what AEG EcoLine delivers."
Technological innovation
AEG EcoLine is a significant step forward in making resource-efficient models stand out"
“We chose IFA 2023 to present the AEG EcoLine selection to an international audience because of its important role in highlighting innovation."
"AEG EcoLine is a significant step forward in making resource-efficient models stand out when people are looking for an appliance in-store or online, and we are very much looking forward to showcasing it to our trade partners and consumers in Berlin,” adds Braam.
Better than the best A rating
The new AEG EcoLine selection covers all the main product categories ensuring it meets the appliance needs of the entire home.
- Within laundry, AEG EcoLine will be showing washers that have an energy rating better than the best A rating on the market and with resource-saving features such as AutoDose, which saves detergent, and UltraWash which cleans efficiently at 30ºC and saves 30% energy.
- AEG EcoLine tumble dryers with heat pump technology can save up to 68% more energy than a traditional tumble dryer.
- AEG EcoLine ovens retain minerals and vitamins while using up to 20% less energy when cooking with steam, and a steam cleaning function saves up to 95% energy versus pyro cleaning.
- The new AEG 7000 cordless cleaner is made with up to 70% recycled plastic, when using Auto Mode, it can save up to 47% energy and prolong running time.
Other appliances included in the AEG EcoLine are hobs, hoods, dishwashers, free-standing cookers, and air purifiers.
GfK shows increased consumer demand for energy savings
Energy efficiency is a deciding factor when choosing their next washing machine during the survey
The presentation of the AEG EcoLine comes at an opportune time, with recent data from global market research institute GfK showing that energy efficiency is consumers’ top reason for buying MDA appliances, e.g., washing machines.
61% of consumers in the five largest European countries said they considered energy efficiency as a deciding factor when choosing their next washing machine during the survey period between Q2 2022 and Q1 2023.
sustainable lifestyle
“We see a clear trend across all age groups that a more sustainable lifestyle is playing an increasingly important role," explains Alexander Dehmel, Head of CSM Germany & Austria at GfK, who will also speak at Electrolux Group’s international media conference at IFA 2023 in Berlin on August 31.
"In addition to the environmental aspect, financial savings through better energy efficiency are also a strong factor in choosing an appliance."
AEG SaphirMatt induction hob with scratch-resistant glass
SaphirMatt ceramic glass is able to withstand everyday use and abrasions without being scratched
IFA 2023 will also see the world premiere of the groundbreaking AEG SaphirMatt induction hob with scratch-resistant glass. The unique SaphirMatt ceramic glass is able to withstand everyday use and abrasions without being scratched.
In fact, it can withstand up to four times fewer scratches than a standard ceramic hob and is twice as fast to clean. Its elegant black matt finish adds a touch of style to any kitchen and is also 80% less reflective than a standard surface.
Join the media event
Electrolux Group will hold a media conference at IFA 2023 in Berlin to present its newest innovations including the AEG EcoLine.
The event takes place on August 31, 2023, at 13.00 CET, at the AEG stand in hall 4.1, booth 101.
