Endeavor Business Media announces the promotions of Reggie Lawrence to the role of Chief Revenue Officer of Endeavor Business Media and Kylie Hirko to Executive Vice President of Endeavor’s Transportation Group, effective January 1, 2023.
Reggie Lawrence
Reggie Lawrence joined Endeavor as part of the Informa acquisition in 2019; and has served for the past three years as Executive Vice President of the Energy, Buildings and Transportation Division.
Previous to Endeavor, he led sales teams and managed business units at Penton and Informa. Lawrence has experience with digital transformation initiatives across multiple B2B sectors and has led global sales teams in the Americas, APAC, and EMEA. In his new role, Lawrence will focus on driving revenue for the business as a whole and will report to President June Griffin.
Kylie Hirko
Kylie Hirko previously led Endeavor’s Vehicle Repair Group as Vice President and Group Publisher
Kylie Hirko brings more than 15 years of experience working in automotive B2B Media. She started her career in 2006 with Cygnus Business Media and joined Endeavor in 2018 as part of the SouthComm acquisition.
Kylie Hirko previously led Endeavor’s Vehicle Repair Group as Vice President and Group Publisher, driving the strategy for growth as well as the digital transformation of the group.
New responsibilities
In her new role as EVP, Kylie Hirko will lead a newly formed Transportation Division for the company, which represents the bringing together and focus on the significant scale and opportunity offered of transportation-related assets from previous SouthComm, Informa, and 10 Missions acquisitions.
"With our exponential growth over the past several years, we are continually evaluating roles and responsibilities to make sure we have an organization structure that supports our size and scope; and that reflects our core value of continuous improvement," said June Griffin, President of Endeavor Business Media.
growth in B2B markets
June Griffin adds, "Our wealth of internal talent makes it possible to find internal candidates able to step into expanded roles as we grow. We are confident that Reggie and Kylie’s expertise and unique skill sets will strongly position Endeavor to continue our growth trajectory in serving B2B markets across North America."
content, events, and solutions
Reggie Lawrence said, "I am excited to move into the role of CRO of Endeavor Business Media, and look forward to working alongside a highly dedicated executive management team in leading Endeavor into the future."
Reggie Lawrence adds, "This is a great opportunity to drive strategy and growth for the company, as well as supporting Endeavor’s teams responsible for providing exceptional content, events, and solutions to our audiences and customers."
