The new year marks the start of a new era for Elta, as it celebrates 50 years in business and accelerates its agenda to move the dial on indoor air quality.
Major investment will be made into the company’s manufacturing capabilities in 2024 and as of February 2024, the business previously known as Elta Fans will be repositioned as Elta. This is a poignant branding transition for the company as it signifies an identity that better represents the company’s full capability beyond fan manufacturing.
Holistic solution investment
As well as its industry-renowned fan technology, Elta will continue to invest in its air handling units, noise control equipment, and controls to provide markets with holistic solutions that are futureproofed against the demanding challenges of modern society.
Elta’s engineering expertise and bespoke manufacturing approach are both fundamental to this and will, therefore, see a significant investment into its factories which will help meet increased demand for full system specifications.
Air Movement, Air Quality
Fantech Ventilation in Ireland and Duct Products in Northern Ireland will also be unified under the Elta
Sister companies, Fantech Ventilation in Ireland and Duct Products in Northern Ireland will also be unified under the Elta brand to create a cohesive presence across the industry and geographically.
‘Air Movement, Air Quality’ is the company’s new mantra which will encapsulate its vision, mission, and comprehensive range of solutions.
excellence, innovation, and precision
Mark Rickard, CEO at Elta Group comments, “This strapline underscores two pivotal aspects that are at the heart of our business. ‘Air Movement’ signifies our commitment to engineering excellence, innovation, and precision in every aspect of our products."
He adds, "Meanwhile, ‘Air Quality’ emphasizes the role we play in ensuring cleaner, healthier, and safer indoor environments.”
Business vision
Mark Rickard will be supported by his senior leadership team in embedding this new vision across the business. They include Damian Buxton, CEO, and Vikrant Bhatt, Director for England, Wales, and Scotland, Mark Russell, Managing Director for Ireland, and Chris Schofield, Managing Director for Northern Ireland.
Mark Rickard continues, “We’re often described as the sleeping giant of the ventilation industry, which is evidenced by many companies increasing their specifications with us once through the door."
fan or ventilation system
Mark Rickard stated, "Ultimately, we can build any type of fan or ventilation system required which people sometimes don’t realize. We often see a simple inquiry evolve into us delivering a full solution and that’s what this investment into the business is all about."
He concludes, “We are well known for our industry-pioneering fans – a critical element of any ventilation system. However, industry professionals know that there is so much more to ventilation specification and our business is well-equipped with a wide suite of solutions and technical expertise to lead the charge on improving air quality throughout the built environment.”
