Bradford White Water Heaters, a globally renowned manufacturer of residential, commercial, and industrial water heating and storage products, has announced a new campaign to inform contractors and distributors in the Pacific Northwest about the advantages of energy-efficient heat pump water heaters (HPWH).
The effort, which runs from April 1 through June 30, 2021, in four US states, namely - Idaho, Montana, Oregon, and Washington, is a supplement to Hot Water Solutions’ campaign to raise regional consumer awareness of HPWH.
Hot Water Solutions’ campaign
Bradford White and Hot Water Solutions are creating an opportunity to transform the HPWH market"
“Bradford White and Hot Water Solutions are creating an opportunity to transform the heat pump water heater (HPWH) market,” said Ryan Kiscaden, the Senior Strategic Marketing Manager for Bradford White.
Ryan Kiscaden adds, “While Hot Water Solutions is empowering consumers to identify an HPWH solution that fits their needs, we’re helping contractors continue to satisfy demand for efficiency, reliability and performance with HPWH products.”
Ensuing HVAC professionals make informed decisions
The campaign equips plumbing and HVAC professionals to make informed decisions about the HPWH category, including Bradford White’s extensive portfolio of HPWH products, such as the Bradford White ENERGY STAR-certified AeroTherm Series, which is available in 50, 65 and 80 gallon capacities.
“This collaboration offers a unique way for contractors to connect with their customers,” said Ryan Kiscaden, adding “HPWH is an increasingly important product category in our industry. By providing plumbing and HVAC professionals with comprehensive information in an accessible format, they can work with homeowners to identify the right solution for almost any situation.”
Bradford White’s HPWH education campaign includes print and digital advertising, editorial, social media and a dedicated website.
