Air conditioning and commercial refrigeration, Blue Star Limited’s wholly owned subsidiary in Dubai, Blue Star International FZCO, has announced its partnership with Sands International as the official distributor in the Kingdom of Saudi Arabia (KSA) for its Unitary Products range.
The present Room Air Conditioner market in Saudi Arabia is estimated at 3.3 million units, with an annual growth of 12% per annum. Saudi Arabia, with its market share in the GCC region, is a promising market for the Company’s HVAC&R segment.
Blue Star’s close to 75 years in the Air Conditioning and Refrigeration Products industry, makes it a company to cater to the increasing demand in this region. A growing hospitality sector, rise in construction activities across residential and commercial sectors, coupled with extreme weather conditions, makes it ideal for the Company’s foray into this country.
Eco-friendly and energy-efficient room air conditioners
Blue Star, along with Sands International, is offering a wide range of eco-friendly and energy-efficient room air conditioners (split and window) catering to every related requirement in the residential and commercial space in Saudi Arabia.
Besides, the company is also launching its wide array of water cooling solutions comprising bottle water dispensers, storage water coolers and water tank chillers. This range of water cooling solutions primarily cater to the requirements of the commercial sector, with a special focus on commercial, healthcare, residential, education and hospitality segments.
Blue Star has put in place a team of professionals in the Saudi market, to support the local sales team. Several customized collaterals and advertising campaigns are being designed to build the Blue Star brand in this market.
Look forward to a long and successful relationship with Blue Star”
Sands International distribution in Saudi Arabia
Speaking to the Press at a conference held in Riyadh, Dawood Bin Ozair, CEO, Blue Star International FZCO, adds, “Blue Star takes immense pride in associating with Sands International, an organization offering distribution services catering to various industry segments across Saudi Arabia. With its experience spanning seven decades, Blue Star’s products are backed by R&D and manufacturing. We are well equipped to deal with the demand for AC&R products in the Saudi market and are confident that Sands International’s distribution network of retailers and dealers will help us ensure the reach for our Unitary Products range.”
“We are extremely pleased in partnering with Blue Star, an air conditioning and refrigeration company and look forward to a long and successful relationship. Blue Star’s expertise in cooling and refrigeration products, with its manufacturing and robust R&D set up, will enable us to offer the cooling solutions to an ever-growing consumer segment as well as commercial sector in Saudi Arabia. Together, with Blue Star’s quality and Saudi Retail Company’s (SRC) commitment towards delivery and service infrastructure, we are confident of providing consumer experience in Saudi Arabia” said Sharoon Shamsuddin, CEO, Sands International.
Blue Star’s range includes VRF, AHU, and FCU
Blue Star is India’s engineering conglomerate with core businesses of air conditioning; commercial refrigeration; Mechanical, Electrical & Plumbing (MEP) contracting; and after-sales service. With close to 75 years of experience in providing cooling solutions.
Blue Star’s refrigeration range includes storage water coolers, deep freezers, bottled water
Blue Star fulfills the cooling requirements of a number of corporate, commercial as well as residential customers. The company’s air conditioning products comprise a range of room air conditioners, variable refrigerant flow (VRF) systems, multi-split inverter air conditioners, packaged air conditioners, air handling units (AHUs), fan coil units (FCUs) and HVAC Chillers.
The refrigeration product range includes storage water coolers, deep freezers, bottled water dispensers, ice cube machines, modular cold rooms, cold room refrigeration units, and ripening chambers.
Blue Star International FZCO
Blue Star International FZCO is a 100% subsidiary of Blue Star Limited, India, managing the Company’s overseas Product, MEP and Service businesses. Blue Star’s International Business Division headquartered in Dubai, is present in 20 countries across the Middle East, Africa, SAARC and ASEAN regions.
It has embarked on channel expansion drive in partnership with leading distributors in the new markets. Blue Star’s International Projects Business Group operates through joint ventures in Qatar, Malaysia and Oman which focus on HVAC&R as well as MEP projects for residential, commercial and industrial segments.
