Following the launch of the Construction Inclusion Coalition in September, founder member Baxi hosted a roundtable discussion at RIBA, The Royal Institute of British Architects, focused on addressing gender imbalance and other equality, diversity and inclusion (EDI) considerations in the construction industry.
The roundtable was hosted by Karen Boswell OBE, who was joined by 10 experienced leaders from around the sector, including from Wolseley, AtkinsRéalis, Builders Merchants Federation and Baxi’s own HR Director, Carolyn Reed. The aim of the discussion was to answer the question: how can the sector and supply chain improve its attractiveness to women, and what can be done to improve retention rates and reduce women leavers?
Gender neutral communication
Recent CIC research has found that only 15% of construction sector workers are women, and just 6% are from ethnic minority backgrounds. Yet a CIC poll of over 2000 UK adults in July 2023 found that 46% of people said they would be more likely to look for roles in construction if the sector demonstrated a strong commitment to diversity and inclusion.
Recent CIC research has found that only 15% of construction sector workers are women
The group identified a number of barriers preventing women from entering the industry and considered ways to overcome them, including greater collaboration, gender-neutral communication, increased relevance, better job design and a stronger expression of the social value created by the sector in order to attract people with a desire to participate with a sense of purpose.
Identifying problematic language
The discussion landed on three areas where companies across the sector could quickly start to make changes to improve their attractiveness to women:
- Allyship. Identify leaders to partner with women workers in traditionally male dominant areas of the business, to better understand their experience of the work place. Then embed this awareness into leadership decision making and board level discussions.
- Communication: Change visual, written and spoken communication, so that it better relates to women and their expectations. Use software / AI tools such as Microsoft office software or similar to identify problematic language and phrases and replace with gender neutral language.
- Collaboration: Use existing and new shared platforms to amplify the value of a diverse sector and to embed new attitudes and behaviors that more align with a gender-neutral workplace and equal opportunity.
Reputational performance of companies
It’s essential that we keep up momentum following the CIC’s launch during the recent UK Construction Week"
Speaking after the event, Karen Boswell said: “It’s essential that we keep up momentum following the CIC’s launch during the recent UK Construction Week, to make sure EDI stays firmly on the agenda across the construction sector. I didn’t want another talking shop and I’m really pleased that we have arrived at some tangible, practical and relatively easy steps that I’m confident will help make a difference.”
The construction sector is facing a significant skills challenge in the years ahead if it can’t attract new talent from the whole spectrum of the work force. “We must ensure that everyone feels comfortable in their role regardless of gender and background – there is a growing body of evidence that clearly points to the improved commercial and reputational performance of companies who embrace diversity and use it to innovate, engage and collaborate to delight customers,” said Karen.
Obvious gender imbalance
Baxi hopes that its roundtable discussion becomes a catalyst for cross-industry collaboration to help address the obvious gender imbalance in the sector.
Roundtable participants were:
- Karen Boswell OBE, MD Baxi Heating UK & Ireland.
- Marsha Ramroop (meeting chair), Founder Director of Unheard Voice Consultancy and former Director of Inclusion and Diversity at RIBA.
- Natascha Engel, Co-founder and CEO of Palace Yard and former Deputy Speaker at Westminster.
- Sam Grierson, Customer Proposition Director & EDI Chair for Wolseley Group.
- Victoria Jones, Global Vice President of ED&I at AtkinsRéalis.
- Julianne Miles MBE, CEO and Co-Founder of Women Returners.
- Jack Painter, co-leader of Products and services Delivery at WISE.
- Carolyn Reed, HR Director at Baxi Heating UK and Ireland.
- Dr. Susan Scurlock MBE, CEO and Founder of Primary Engineer.
- Ann Watson, Chief Executive of Enginuity Group.
- Kerry Wilson, Learning & Development Manager at the Builders Merchants Federation.
