3 Apr 2024

Following a record year for its residential building services division, Wilo has announced the appointment of Dan Williams to its business development team.

Dan Williams

Dan Williams, a former Assistant Manager at a national plumbers’ merchant and a plumbing and heating engineer by trade, has joined Wilo as a Business Development Representative, to continue growing the pump manufacturer’s presence in the UK.

With ten years of experience in the HVAC industry, Dan will be covering the Midlands, Wales, and Southwest regions to help grow the brand amongst installers, independent merchants, and national distributors.

Free product training and knowledge

Dan Williams will be traveling across the regions he covers to set up trade mornings at merchants

Based in Wales, Dan Williams will be traveling across the regions he covers to set up trade mornings at merchants.

At these sessions, Dan will be providing free product training and knowledge to installers and merchants’ trade counter staff, as well as showcasing how Wilo’s pumps can increase the efficiency of plumbing and heating systems.

WiloXperts’ loyalty scheme

Alongside the training, Dan Williams will also be helping installers sign up and use Wilo’s recently launched ‘WiloXperts’ loyalty scheme. WiloXperts allows installers to earn points that can be traded in for Amazon gift vouchers every time they purchase a qualifying Wilo pump.

For a limited time, installers who do sign up through Dan and upload their first qualifying invoice can earn an additional 500 points, which can be traded in for a £5 Amazon gift voucher.

raise awareness

On his appointment, Dan Williams said, “It’s great to be a part of the Wilo family. Since joining, I’ve been able to see first-hand the innovation that goes into Wilo’s range of pumps, and I’m excited to raise awareness about all the technology that Wilo is bringing to market."

He adds, “I started in my career by installing these products, and then through to selling them, while I was behind the counter at merchants. For me, this is the next natural evolution as I can appreciate all the different sides, and I will be bringing my knowledge and experience to help installers and merchants in their roles.”

residential building services

The appointment comes as Wilo UK has had one of the strongest years in its history

Dan Williams joins Wilo’s other Business Development Representatives, Oli Thurlow and Paula Plover, who cover the North and Southeast respectively, and means Wilo serves merchants and installers across England, Scotland, Wales, and Northern Ireland.

The appointment comes as Wilo UK has had one of the strongest years in its history for its residential building services division.

simpler installation and commissioning

Andy Thompson, National Sales Manager – Plumbing and Heating at Wilo UK, said, “We’re thrilled to have someone of Dan’s caliber join our team."

He adds, "Quite simply, with his background, he’s seen it and done it, and now it’s all about spreading the awareness of how installers and merchants can continually improve in what they do and the products they install and recommend."

save energy

Andy Thompson continues, “Dan joins Oli and Paula and we’re already seeing some very strong results from having our team on the ground, visiting our distribution partners, and sharing their knowledge. While we’ve seen others go down a digital route, we feel there is no substitute for hands-on training and face-to-face conversation."

He concludes, "We’ll soon be bringing even more of that as we’re equipping the team with new training rigs that will allow them to demonstrate exactly how our products work to save energy and enable simpler installation and commissioning.”