Pioneering home service experts Heather Ripley and Ryan Redding will bring years of experience to an exclusive presentation at the AHR Expo on January 22 in Chicago. The duo is set to discuss strategies home service business owners can implement to forge better connections with customers and grow their business.
“Building Trust and Success: The Essential Role of Reputation in Home Services Businesses” will be presented at 9:30 a.m. in S405a and is free to all registered AHR attendees. The presentation is hosted by Women in HVACR.
Plumbing and HVAC industry
If you’re not managing your reputation, interacting on social media and building a strong brand online"
“We live in a digital age, and what your customers find online can make or break you,” Redding said. “If you’re not managing your reputation, interacting on social media and building a strong brand online, you’re missing out on new customers and risking the ones you have. You need to meet them where they are, and that’s online.”
Redding is the founder and CEO of Levergy, a pioneering digital marketing agency serving the plumbing and HVAC industry since 2016. He is also the host of the Blue Collar CEO podcast and author of “The Book on Digital Marketing for Plumbing and HVAC Contractors.” Ripley is the founder and CEO of Ripley PR, an award-winning global public relations agency specializing in skilled trades, manufacturing and B2B technology. She is also the author of “Next Level Now: PR Secrets to Drive Explosive Growth for your Home Service Business.”
Online presence and manage reviews
“Relationships are at the root of almost everything we do,” Ripley said. “In our personal lives, we strive to create meaningful, lasting relationships with partners, friends, and family. That same principle needs to apply professionally, too. If you aren’t building strong relationships and trust within your business and with your customers, you’re going to lose both to the competition.”
During the presentation, Ripley and Redding will discuss strategies on how to cultivate a positive online presence and manage reviews. They will also talk about the power of word-of-mouth marketing and the impact it can have on growing the business.