Hall of Fame Resort & Entertainment Company, the owner of the multi-use sports, entertainment and media destination centered around the site of the Pro Football Hall of Fame in Canton, Ohio, announced that its flagship destination resort has rebranded and changed its name to “Hall of Fame Village Powered by Johnson Controls,” effective July 2, 2020. The Hall of Fame Village Powered by Johnson Controls possesses a contemporary vision, mission, and values that adjure the destination to “Honor the Past, Inspire the Future.”
The launch of the new brand reflects the Company’s strategic development of an enhanced platform to support synergy and alignment between the destination and its partners. HOFV is also further aligning its brand with the Pro Football Hall of Fame’s marquee event, the annual “Enshrinement Week Powered by Johnson Controls.”
Fans’ engagement
“When we embarked on this unique mission to create an immersive, multi-use destination that transforms how fans engage with the sport, we understood the power of our brand and of our partners’ brands to drive consumer participation and create an experience-driven community of sports fans,” said Michael Crawford, CEO of HOFV.
"The launch of the destination’s new identity will prove a foundation for our progress as we integrate on-site activity with our expansion into exciting new opportunities like fantasy sports to build the sports and entertainment platform of the future. We are confident that we are better representing our shared values and furthering a product that we are all proud of bringing to our customers and fans.”
"Now more than ever it’s critical to create safe and secure environments for fans of all ages and we are thrilled to be delivering a world-class experience in Canton." – Lisa Roy, Vice President of Commercial Operations for Johnson Controls.
Smart and safe buildings
Johnson Controls, a global in creating smart and safe buildings, will continue to support the project with a full array of environmental, safety and security technologies and solutions that will power the destination.
“Now more than ever it’s critical to create safe and secure environments for fans of all ages and we are thrilled to be delivering a world-class experience in Canton,” said Lisa Roy, Vice President of Commercial Operations for Johnson Controls. “We are glad that HOFV has, in part, incorporated our own brand platform, ‘The Power Behind Your Mission,’ as it developed the destination resort’s new identity.”
Anne Graffice, Executive Vice President for Public Affairs, commented on the destination’s central philosophy, “We honor the past by celebrating excellence and preserving the history of professional football through our partnership with the Pro Football Hall of Fame. We inspire the future by creating a destination that will serve our community and the world as a source of inspiration and hope for generations.”