In a grassroots campaign, Rick Hasselbeck, Chief Commercial Officer of GE Appliances (GEA), a Haier company, took to the streets sharing gifts with hungry consumers. To the surprise and confusion of GEA owners, the personally hand-delivered parcels were empty but hot.
One anonymous fan said, “I was delighted to receive a package from the company’s CCO and thought I must have won something. Instead, I was left scratching my head.”
Delivering dozens of packages to registered customers, Hasselbeck reportedly had a skip in his step as he served up the heated gifts. “I intended for this to be an easy task, and it’s really no heavy lifting,” said Hasselbeck.
Airdropped Surprises
Known for long-winded speeches and sleepy Zoom meetings that drone on… and on…, Hasselbeck held a lengthy press briefing earlier in the day with extensive detail on the preparation of fried foods.
“He kept saying things like, ‘crunch without the calories’ and ‘crispy for a crowd’, but to me the speech was full of hot air,” said one prominent, national correspondent in attendance. “Although that brussels sprouts recipe was a keeper,” he added as a sidenote.
Because Hasselbeck could only cover so much ground in one day, some consumers received their free gifts as airdropped surprises. Drones took to the skies, sweeping the nation on the first of April to deliver #AirFryApril as over-the-air (OTA) upgrades.
How It Works
More than 200,000 consumers who purchased GE Appliances’ ranges with WiFi capabilities in the last four years can now have No-Preheat Air Fry via an over-the-air upgrade through the GEA SmartHQ app.
To access state-of-the-art air fry technology, connect one of the 60 eligible models of CAFÉ, GE Profile, and Haier appliances first. Then, users will be notified through the SmartHQ app and should follow the prompts to complete the upgrade. See instructions here:
“We are ‘Better When Connected’ and now your oven is getting better too, with smarter cooking,” said Hasselbeck. “We invite you to join the owners adding air fry technology to the ovens already in their homes. That’s the benefit of smart appliances. Ask yourself, fry, not?”