Dura Products has unveiled new corporate branding to reflect its position as a leading modern, sustainable construction company.
The rebranding features new house colors, logos, and a new suite of company literature, all boasting a refreshing, contemporary look underlining the company’s unwavering commitment to innovation and the environment.
new logo
The new logo's composition of green hues is not only visually appealing but also evokes a sense of environmental consciousness, while the varying shades of green symbolize growth, vitality, and harmony with nature.
The blocks in the logo pay tribute to the modularity of the Dura Products range, while the addition of the rounded-edge square, designed to resemble a curb, symbolizes Dura Products' focus on creating durable and resilient infrastructure. The new brand identity is showcased in the company’s newly released product brochures.
36-page full-colour brochure
The brochures demonstrate Dura Products’ range of sustainable kerb and linear surface drainage products
The documents, including a 36-page full-color brochure for Duradrain and Durachannel, and a 20-page full-color document for Durakerb, detail the company’s extensive product ranges, accreditations, measurements, and guidance on system and product maintenance, and are available to order or download from Dura Products’ website.
The brochures have been meticulously designed to demonstrate Dura Products’ range of sustainable kerb and linear surface drainage products, enabling clients, from designers and architects to merchants and installers, to explore the Deeside-based company’s portfolio of environmentally friendly products quickly and efficiently.
environmentally friendly products
Each of the company’s three products is created out of high recycled plastic content, has low carbon outputs, and requires little energy use during transportation and installation, thanks to their lightweight composition.
They also have unlimited end-of-life potential as each unit can be reused, recycled, and carbon recovered.
new corporate branding
Steve Bennett, Managing Director at Dura Products, commented, “After much discussion and creative meetings with our designers, we are delighted to unveil our new corporate branding. We thought it was important that our brand identity adhered more closely to our values and truly positioned us as sustainable construction innovators; an example of what construction should be in 2023."
He adds, "Furthermore, as a key sales tool, it’s been great to be able to design our brochures in our new, contemporary look, and concisely communicate the benefits of our products to existing and prospective clients.”