Denso Corporation (DENSO) hosted a press conference at Japan Mobility Show 2023, held at Tokyo Big Sight, in Tokyo, Japan, on October 26, 2023. Shinnosuke Hayashi, President and COO introduced the strategy to maximize their contributions to “Green” and “Peace of Mind.”
Shinnosuke Hayashi, President and COO of Denso Corporation (DENSO) said that it is a great pleasure that the Tokyo Motor Show, which has attracted much public attention for decades, has been renamed the Japan Mobility Show.
DENSO at Japan Mobility Show 2023
This change reflects the fact that they are entering an era of creating new value by addressing various issues from the viewpoint of a mobility-centered society, instead of just vehicles and by connecting people and technologies across industries. This means it’s important to meet major challenges.
To promote these three initiatives, they will recruit new employees in the electrification and software field
To evolve from “a Tier 1 supplier that supports the auto industry” to “a Tier 1 supplier that supports a mobility-centered society” to create value for more diverse customers, they address three initiatives.
To promote these three initiatives, they will recruit new employees in the electrification and software field, and actively shift their employees from the mature field to the electrification and software fields and strengthen about 4,000 employees during the four years from 2022 to 2025.
The contribution to the “evolution of mobility”
In the “Green” field, “the environment", in addition to their product lineup in the “horizontal” direction to enable installation in HEVs, PHEVs, BEVs, and FCEVs, the lineup will be expanded in the “vertical” direction ranging from large systems, which link electrification products with energy management, to components, including power modules, thereby meeting the needs of various customers as BEVs proliferate and helping to achieve carbon neutrality in respective countries.
In the “Peace of Mind” field, “worry-free society”, in addition to around-vehicle monitoring systems, they will focus on driver status monitoring systems and cloud-based large systems, which connect with the social infrastructure. Through these efforts, they will help eliminate fatalities.
Furthermore, they will extend their commitment to the evolution of mobility to the sky to help realize more freedom of traveling and expand the possibilities of mobility.
The challenge to “to create new value”
DENSO have been studying the possibility of developing many technologies in non-mobility fields
DENSO have been studying the possibility of developing and commercializing many technologies in non-mobility fields, including energy, food and agriculture, and the circular economy.
Specifically, they plan to market energy system products, such as Solid Oxide Electrolysis Cell and Solid Oxide Fuel Cell in 2024 and beyond.
Strengthening semiconductors and software
In terms of semiconductors, they will actively invest about 500 billion yen by 2030. They will triple the scale of the business from the current level by 2035. To expand production, they must ensure stable procurement of materials. Thus, they will forge strategic partnerships with various companies.
Accelerate the planning of electronic platform
In the software field, the implementation phase to embody concepts, they will accelerate the planning of electronic platform and over-the-air technology development, based on user needs, while strengthening partnerships with various customers and promote integrated development across companies.
They will increase the number of software engineers and improve their skills and integrate two group companies which have excellent proprietary technologies, into DENSO. One is NSITEXE, which specializes in the semiconductor intellectual property, and the other is AUBASS, which specializes in developing basic in-vehicle software.
They will double the speed of development by applying specialized AI, which incorporates their knowledge and experience gained through in-vehicle software.