Danfoss is pleased to announce the appointment of Rick Sporrer as the new director of indirect sales, North America, at Danfoss Climate Solutions.
He brings years of experience in distribution channel sales to his new role, where he will lead a team focused on implementing and enhancing Danfoss’ distribution sales strategy.
Prior roles of Sporrer
With over 20 years of experience at Danfoss, including 12 years of pioneering sales at Danfoss Power Solutions, Sporrer is the ideal choice to build relationships with current and existing wholesale partners.
Formerly the president of the North American region, he also brings skills in managing and developing high-performing teams.
Danfoss’ go-to-market strategy
Danfoss has strengthened its investment and focus on its aftermarket distribution strategy
Following a reorganization, Danfoss has strengthened its investment and focus on its aftermarket distribution strategy. Sporrer will work to build its distribution channel business and expand its market reach.
“Developing our business with wholesale partners is critical to Danfoss’ go-to-market strategy,” said Sporrer. “Wholesalers enable Danfoss to extend our coverage and reach within the North American market."
implementing the distribution strategy
Sporrer added: "The indirect sales team will focus on enhancing and implementing the distribution strategy, supporting our business goals, identifying businesses entering new market spaces and leveraging synergies across Danfoss segments. I am excited about what we will accomplish.”
“Rick brings a strong record of achievement and knowledge of Danfoss business across segments,” said Vikas Anand, vice president of sales, North America, at Danfoss Climate Solutions. “I am looking forward to working with him to build our distribution business.”