4 May 2023

The parent company to Baxi and manufacturer of smart thermal comfort solutions, BDR Thermea, has appointed Luigi La Morgia as Chief Operating Officer (COO). Luigi will join the Management Board and report directly to CEO Bertrand Schmitt.

Work experience 

Luigi brings over 20 years of experience in general management, operations, and supply chain in large multinationals, including at Ducati, Fiat Powertrain, and most recently Whirlpool, where he served as Vice President of Manufacturing and Supply Chain EMEA. 

During this time, Luigi has been involved in successful company integration processes, supply chain turnaround, and world-class manufacturing development.

New responsibilities

In his position as COO, Luigi will be responsible for group-wide procurement, supply chain, and manufacturing, to maximize the effectiveness and efficiency of BDR Thermea Group’s operations for its customers.

This includes the UK-based customers served by Baxi and its brands, both in the residential and commercial sectors.

energy transition

I’m looking forward to developing the efficient and effective operations needed to deliver on changing customer demand"

I am thrilled to join a company whose values I so strongly identify with,” says Luigi. “As part of its ‘sustainable future’ value, BDR Thermea Group has ambitious plans to lead the energy transition in residential and office buildings."

"And in line with the Group’s ‘customer focus’ value, I’m looking forward to developing the efficient and effective operations needed to deliver on changing customer demand. I’m a firm believer in ‘one team’, BDR Thermea’s third value. This is how we get things done, showing that teamwork truly makes the difference.”

Developing future-ready operations

Welcoming Luigi to the Management Board, CEO Bertrand Schmitt says, “To match the robustness of our ambitions, we need strong leadership to guide us in the right direction."

"We feel very fortunate to have Luigi joining us in the new role of COO, with his wealth of experience helping us to further develop our future-ready operations for the exciting times that lie ahead.