HARDI, an organization of wholesale distributors in the HVACR market, is curating and publishing videos on various aspects of the industry. Heating, Air-Conditioning, and Refrigeration Distributors International (HARDI) has launched HARDI Hub, a platform with educational and informative videos that allow viewers to learn something new. As the Hub evolves, the hope is to see an increased contribution of content from members, allowing them to be able to teach their peers information they are the expert in. Video types include interviews, webinars, full conference sessions, and more.
HARDI is also working with Supplier/Manufacturer and Service Vendor members to provide educational videos about their products and services, educating viewers about how to successfully use the product, or the benefits of implementing it into their business. These videos will be chosen similarly to their proven vendor program, verified by HARDI.
Educating the HVACR market
HARDI has full access to all aspects of the HVACR industry, says Emily Frost, Content Manager. “We can easily find out what is important to our members and then create or source the resources to provide the education and knowledge they are looking for.” The addition of Tim Fisher, Team Leader of Market Intelligence; and Brian Loftus, Market Research and Benchmarking Analyst, positions HARDI to create the content members are asking for.The video hub has content that anyone in business can use to grow their skills
HARDI’s primary audience is HVACR Wholesaler Distributors. However, the video hub has content that anyone in business can use to grow their skills, says Frost. “While we are HVACR-focused, there are many skills and qualities that transfer over into general business needs.” For example, the video “Perfect Your Facebook Marketing Strategy” with Antoine Dupont covers a topic that anyone can learn from and use to grow their business skillset. There are also Government Affairs videos with content that directly relates to HVACR Distribution, such as the "HFC Phasedown" video, discussing how the introduction of new refrigerants will affect members’ businesses.
| HARDI Hub videos come from a trusted source, and the association seeks to provide valuable content that will help members succeed |
Trusted source of information
“Our members have always asked for a library of resources, and video is increasingly becoming the method of choice for how people wish to view content,” says Frost. “The industry needs a collective place they can go, to get reliable information they can use to grow their skills and their businesses.” HARDI Hub videos come from a trusted source, and the association seeks to provide valuable content that will help members succeed, resulting in increased awareness of wholesale distribution as a whole.Anyone can submit a video proposal to HARDI
Currently, content providers include HARDI staff, industry experts from councils, and members or partners who are experts in a specific field. Anyone can submit a video proposal to HARDI, which will work together to determine if it is something valuable that members want to engage with.
Videos from HVACR experts
Currently, there are feature videos from Jason Bader, a known HVACR industry expert; Alan Beaulieu, a world-renowned Economist; and Alex Ayers, HARDI’s Government Affairs expert. The councils source experts in their designated fields to provide general content on topics such as Sales, Marketing, HR, and Supply Chain, or more industry-specific, like the Controls Council and their webinar on controls distribution.HARDI Hub is also frequently featured on social media pages when new videos are published
To find HARDI Hub, members can go to the website, hardinet.org, and click the HARDI Hub tab at the top right of the screen in the menu bar. HARDI Hub is also frequently featured on social media pages when new videos are published.
“We have also included videos in our association newsletters like the Thermostatus and Data Driven Newsletter (DDN) to reference content that relates to the featured article and in our blog,” says Frost. “Videos can be embedded on other websites, allowing the video contributor to share the video on their website. There are social media share buttons on each video as well, allowing anyone to share a video to their page. We also encourage members to subscribe to HARDI Hub, so they get an email notification when new content is published.”